Nespresso

Less product, more story

Nespresso’s was in need of a new website that told a comprehensive story, with a whiff of luxury.

Nespresso’s is an internationally recognized brand with an unparalleled passion for coffee
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Aside form Nespresso's search for different flavors & beans, Nespresso has lesser known initiatives like their recycling efforts and their commitments to their farmers

First things first

We need to let visitors know that Nespresso is far more than just coffee cups and espresso machines. So we set out to create a layout focused on storytelling.

Interactive content

To better paint the picture of each roast we created an immersive experience that greets visitors on first scroll.
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Taking Influence from Nespresso's London boutique, this sections features Nespresso’s Master of Origin flavors, each branded and explained.

Use the hidden content

Nespresso’s large archive of video campaigns and in-depth articles effortlessly tells the story of the coffee companies origins and it’s current goals.
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Their content covers everything from what regions their beans are farmed from to George Clooney talking about their recycling efforts.

That new brand smell

We expanded on Nespresso's current brand and made some subtle additions to their color palette and typeface to better communicate luxury.

Didot Regular 90 px

This is some text inside of a div block.

Lato Light 32 px

Exploring different regions

Lato Heavy 20 px

Discover bright notes of fruit

Lato Regular 16 px

Discover bright notes of fruit

That new brand smell

We expanded on Nespresso's current brand and made some subtle additions to their color palette and typeface to better communicate luxury.

Didot Regular 90 px

This is some text inside of a div block.

Lato Light 32 px

Exploring different regions

Lato Heavy 20 px

Discover bright notes of fruit

Lato Regular 16 px

Discover bright notes of fruit

Nespresso’s new homepage.

The Nespresso website is where it all comes together, combining subtle, earthy colors, a elegant typeface, and a layout focused on storytelling we’re left with a much more robust homepage that’s focuses less on hard-selling products and more on the coffee experience.